Refocus Tech

Refocus Technologies (now known as Little Boat Studios) is a Design and Development Studio that I co-founded in my 2nd Year. We developed applications for the BlackBerry platform which gained popularity for their User Centric Design. As the Chief Design Officer, my responsibilities included ideating new apps and communicating them to the developers using mockups and wireframes. I also created graphics assets and marketing materials for the team.

Awards

People’s Choice Award for ARKick at Blackberry Jam Asia 2013
Best Startup Award in APAC region at AngleHack Startup Challenge Hong Kong

My Role

UX Design,  Graphic Design,  Motion Graphics

Promotional Videos for Products

The following YouTube Playlist contains select promotional videos I created for our products. All of the videos were composited in After Effects with assets created in Illustrator and other applications.

Our Applications

We launched multiple applications in the BlackBerry Store that aimed towards boosting a BlackBerry user’s productivity using a well-designed interface.

Marketing Material

Our Marketing strategy involved sponsored promotions on the app stores and social media platforms. When not sketching the next app, I was involved in designing essential graphics and using them to publicize our products.

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